Our Mission

We insist on:

Delicious, Healthy, Sustainable

At De Pindakaaswinkel, we believe peanut butter deserves to be placed on a pedestal.
It's not just a spread; it's an everyday choice that can positively impact health, the planet, and life.

Our peanut butter contains at least 88% peanuts, and our natural flavor even reaches 98%. With no palm oil and minimal additives, we preserve the purest flavor and nutrition of peanuts. This makes it a healthier snack and an ideal choice for high-protein, plant-based diets.

We believe everyone deserves the opportunity to participate in the labor market. Therefore, a significant portion of our team members come from groups that face barriers to employment. Here, they receive support, can utilize their talents, and become part of the brand.

We firmly believe that diversity and inclusion do not diminish quality; instead, they make every jar of peanut butter warmer and more meaningful.

Core Values

It must be delicious!

Every peanut butter we offer is crafted with "deliciousness" as its guiding principle. From selecting peanuts and adjusting roasting temperatures to handcrafting each batch, we adhere to the highest standards to deliver the purest aroma and layered flavors. Our nine classic and one limited-edition flavors are born from continuous experimentation, exploration, and innovation, all to create the most unforgettable peanut butter you'll ever taste!

Naturally Nutritious Pure Formula

Peanuts are naturally rich in protein, vitamins, minerals, and healthy fats. We preserve their nutritional value in the simplest way possible – sugar-free, low-sodium, and palm oil-free, leaving only the energy your body truly needs. Whether as a daily spread or a culinary ingredient, you can enjoy the perfect balance of deliciousness and health.

Sustainable Choices for an Earth-Friendly Lifestyle

Peanuts are nature's gift to Earth. They naturally fix nitrogen, improve soil, and conserve water and energy, making them one of the most sustainable crops globally. Choosing peanut butter is not just about opting for a lighter diet; it's also a daily action to reduce environmental burden and support sustainable agriculture. With every bite, you nourish both your body and the planet.

Our Impact:

Making Better Choices, Starting with Peanuts

We believe every jar of peanut butter can bring about positive change.
From ingredient sourcing and production choices to team composition, we make more conscious decisions at every step!

Our Peanuts

Better Sourcing, Better Land

Our peanuts come from modern agricultural regions in Argentina, where farmers enjoy good working conditions and fair wages, which is something we highly value.
Many farmers use a no-till system, which improves soil structure, reduces nutrient loss, and allows the land to continue healthy production.
These choices make our peanuts not only delicious but also more sustainable.

Palm Oil Free Commitment

More Sustainable Alternatives

We insist on not using palm oil because we are unwilling to support the deforestation and chemical use often associated with its production.
We choose coconut oil as an alternative, as it is a better choice in terms of both sustainability and flavor.
This keeps the peanut butter smooth while reducing the environmental impact.

Sustainability is at our core

From Packaging to Energy, More Responsible

We minimize environmental impact in every detail:

  • Using recyclable glass jars + metal lids
  • Our factory uses 145 solar panels and is completely gas-free
  • Prioritizing organic ingredients to reduce pesticide use
  • Unsold products are rescued through platforms like Too Good To Go to prevent waste
  • Our office is constructed with recycled materials and designed to be gas-free
  • Our team promotes Meatless Mondays and a vegetarian lunch culture

These actions make our products not only delicious but also more conscientious.

Inclusivity

Enable more people to participate

We believe everyone can make valuable contributions.
Therefore, we actively employ groups that are more distant from the labor market and provide support and guidance to enable them to utilize their talents and become part of the team.
This inclusivity does not lower quality; instead, it brings more creativity, craftsmanship, and team cohesion.