• It all started at founder Michiel's kitchen table.

As an organic farmer and peanut butter enthusiast, he always wondered: Why is peanut butter only a supporting actor in sandwiches? Why isn't there more flavor? Why is such a great ingredient hidden away in the back of the cupboard?

Thus, a bold idea was born: to bring peanut butter back to its rightful place.

• The world's first peanut butter shop opened in Amsterdam, attracting peanut lovers from all over the world.

• Moved into our first production space – a garage unit with a small office. The first machines arrived, and professional production began.

The first machines arrived, and professional production began.

• Opened a pop-up store in Rotterdam and made national news.
• Organized the first 'National Peanut Butter Day' (January 24th), a tradition that is still beloved today.

• Store expansion to cities such as Maastricht, Utrecht, Eindhoven, Schiphol, and Den Bosch.
• Relocated to a larger factory in West Amsterdam, acquiring forklifts and new equipment.
• Summer "Peanut Butter Bath" event becomes a hot topic.

• Founder Michiel broke the world record by eating 750ml of peanut butter in one minute.
• Opened more stores in Haarlem and Amsterdam, and created the first "Peanut Butter Bar."
• Published the first peanut butter cookbook and collaborated with celebrity chef Robert Kranenborg to launch an innovative formula with 88% peanut content.

• The first Belgian branch was forced to close shortly after opening due to the pandemic.

We quickly adjusted our strategy, strengthening online sales and launching a subscription service.

• The factory installed 108 solar panels and became gas-free, making it an energy-neutral factory.
• We organized a major event, giving away "ten years of free peanut butter."
• Successfully produced the first batch of Dutch-grown peanut butter – unprecedented, challenging, but symbolizing a more sustainable future.

• We hosted peanut butter workshops in 20 cities throughout the Netherlands.
• Launched peanut butter protein bars and a new sustainable product line.
• Record number of stores: 22.

• Peanut butter dispensers enter many hotel breakfast buffets.
• Development of plastic-free "single-serve breakfast" solution.
• Collaboration with Olympic swimmer Kira Toussaint on Lemon Crunch.
• Germany online shop officially launched.

• We launched our first series of nut butters, each with different nuts and health benefits.
• Brewed our first peanut beer.
• Participated in "Green Friday" by giving away over 400 Christmas trees, actively supporting sustainability.

• Established the first international company:

The Peanut Butter Shop Ltd. (UK)
Symbolizing the brand's official entry onto the global stage.

Taiwan, here we come!

• Exclusive Distributor –

Pindakaas Peanut Butter from the Netherlands now open.